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The Tricky World of Customer Experience

I happen to go to a coffee shop every weekend and while sometimes, there are new options to try in the neighborhood, I keep on returning to the same one. It is not only that the coffee is great, but I...

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जॉनसन ऐंड जॉनसन – मानवता का मान जॉनसन ऐंड जॉनसन

जॉनसन ऐंड जॉनसन – मानवता का मान जॉनसन ऐंड जॉनसन जॉनसन ऐंड जॉनसन सन् 1886 का उत्तरार्ध था। इधर, भारत में कांग्रेस के उदय के साथ स्वतंत्रता आंदोलन ऊर्जावान् होकर नई राह पकड़ रहा था तो उधर अंग्रेज अपनी...

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The Art of a Good Fit

It’s not the isolated case of Rami Malek playing Freddie Mercury (waltzing his way to the Oscars), Hollywood generally has a reputation for excellent casting choices. The mannerisms, the natural-appeal...

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Digital India: is she Online Yet?

To all the women who have decided to dream on, let’s fly high until we reach the sky with our heads held high. Honestly, Indian society largely is dominated by men. As a counter-attack; Indian women...

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Why Having A Vision As An Entrepreneur Can Help You Succeed Against All Odds

“The Eagle has landed.” Those were the immortal words that Neil Armstrong spoke when he landed the lunar module on the surface of the moon on July 20, 1969, at 20:17 UTC. I was born in 1970, into a...

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Thinking of Personal Branding? Become a Pull Brand using power of Linkedin.

Hey Leader, Theories say, we have evolved from being chimpanzees to humans. However when it comes to humans’ personal branding. They say we have evolved from being an individual person to being a...

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How to Approach anyone Professionally Online? – 9 Step Formula

During the last 2 years, I studied a no. of Influencers, Leaders & Authoritative figures worldwide through their online presence & how they create impact. I Tried contacting some leading Indian...

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Is Digital Marketing at odds with Conventional Marketing?

Marketing, the indispensable function of a business has evolved over the years. From the earlier debates on which traditional marketing route-print, electronic media or radio channel to publish an...

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Minimum Viable Product: Where To Begin

With my last post, I started my new series of blogs on the  minimum viable product. We set the scene for what it is and why it is important. Today we focus on the basic groundwork you need to do before...

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Minimum Viable Product – Setting The Scene

Over the last few weeks, I’ve been trying to structure my blogs around themes instead of simply writing one-off articles. The first series I did focused on the five factors affecting product...

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